Advertising case study
Johnstone's Trade

Brief. Promote Johnstone’s Stain Block Primer, the simple solution to stains and unslightly marks.

Audience. Professional decorating contractors and specifiers.

Solution. Through the use of product imagery linked with a simple and direct ‘the angelic solution’ direction the advert achieved excellent impact.

The benefits of using existing product imagery were two-fold - helping build brand recognition with the client's target audience and also keeping production costs to a minimum!