PR case study
Leyland Trade
Objective. To raise the profile of Leyland Trade with professional decorators and builders, whilst differentiating it from its sister brand Johnstone’s. The creative PR campaign includes a combination of trade press activity and the support of various promotional campaigns that have helped to take the Leyland brand to a wider audience.
Part of PPG Architectural Coating’s extensive product portfolio, Leyland Trade has established itself as the ‘Professional’s Paint’ with a comprehensive collection of top quality products for the trade user. www.leyland-paints.co.uk