Brief

Promote the new education range of washroom products.

Audience

School bursars, facilities managers, BSF contractors and specifiers.

Solution

A dedicated education advertisement designed to avoid the predictable product based imagery employed by the competition and replace it with a more human solution.

Running in tandem with the advertising, a direct mail and e-marketing campaign is being undertaken and a dedicated Washroom Washroom Education brochure has been produced as a first response to enquiries.